To have a smart blog that converts like crazy is not impossible. So here’s how to write a good article for a blog. Creating content for your blog means you are working to attract qualified traffic leads for your business.
Stats show that you have 3-5 seconds to grab your readers attention, convince them to click and actually start read your blog post. So how can you make this happen so that your blog posts can actually convert?
Ask this: As you blog, what’s your target? What are you aiming for as you create? It is not easy but after you are done reading through this, you will be able to do just this; write a smart blog that will be converting for you like crazy in no time!
Know Your Audience and Have A Main Goal
You have to create a blog with a picture of what your target audience is. Instead of guessing, pause before you write your blog and visualize what your target audience really is. You can analyse, collect information about audience targeting, competitor analysis blah blah but just take a deep breath, visualize your audience in expectation of what you will blog about, focus on that vital point and start clucking away at your keyboard.
Do the audience research. Visit sites like Quora to seek out people who answer questions and how they write, Twitter Advanced Search to filter audiences you are targeting to see questions they pose for the public, visit community forums to look for audience responses to questions among others.
Having a goal helps to get a lead generation. Your goal must be smart and clear based on what you blog about. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Consider these as you focus on your goal. For example, let us say you want to write ‘qualified’ articles to address how to improve and sell farm products with profit turnover. Make this your goal and start writing majorly about this.
Now researching clearly on your focus and smart article becomes more realistic. This means your clear smart goal breathes words like ‘My article must help keen farmers and people about great turn overs achieved with my smart tips that are trending in successful farming. Clearly your goal is to bridge a knowledge gap between you and an audience in need of such tips to help and make them prosperous in whatever farming they do. Also specialize, don’t write in general terms!
Compelling Headlines and Smart Tools
The internet is flooded with information and so you need a strategy to see that people take notice of your article titles and actually pause, think and absorb the title of your blog so that they can click on it and start reading your article. Your blog post title is crucial for the success of your blog. If you are unsure of a title, try using tech-savvy tools like EMV headline analyzer or IsItWP’s headline analyzer tool. They can give you tips to improve your headline titles and compel readers to give your blog more than just eyebrows!
Smart tools also must be right tools to turn your blog around. Meaning? You need to develop a great contact collection method so you keep as close and in touch with your readers. Atleast that one email address, Facebook tool…that opinion based on reading what you have. Keep contact tools around your blog especially at the beginning of your article, midway and the end. That’s enough showtime to give your readers chance to reach out into your opinion section. Create a blog subscriber system too! You can use MailChimp (Best for contact collection and email related marketing) for your business website. This is a turning point to have blogs that convert.
Your Content Must Be Relevant To Your Audience Personas
Blogs have dual benefits if you keep track of where to achieve them. If your blog targets buyer personas, you need to give your readers worthwhile content. How do you create highly relevant blog articles that have resources which will benefit your audience personas (be it readers, buyers, sellers)?
Follow simple steps like;
- Engage your readers for their input. You must combat the what is missing vs what is working syndrome in your blog by engaging your persona audience. Use Google Forms to do personal surveys that can be sent via email to your readers. Even Twitter polls is a great reach out a plan for this make your readers eager to be heard.
- Your blog articles should appear clean. Read what you have written so as to filter and focus on critical data like ‘what’s working and what’s not? Remove anything relevant.
- Use Google Analytics to know how your readers behave. You can monitor how your visitors behave when they pop onto your site.
- Use social media to research distress points your readers have. Review and see what readers complain about on your website.
- Apply your information onto personal documents to read and be able to have a followup for your audience personas.
Apart from relevant content, look closely into your subheadings, paragraphs and page breakups.
Do you think your readers want to read one giant paragraph, boxed into one editor box with squeezed up lines that just become an eyesore? No! Formatting is important. Readers skim through content before reading it so have a few subheadings well highlighted to grab their attention.
Have shorter paragraphs so that readers can read easily your post. 5-10 lines can work as a maximum when writing your blog. Remember blog posts are designed to give highly focused information in the shortest time possible. And this information is wanted yesterday!
Crisply organize your paragraphs, sub headings and information in a neat manner that is simple, direct and compel provoking to a reader.
Finally you need to know your audience persona so that target readership is always updated. Trends change and times, so your content and personas need to adapt with these changes.
Bullet Points And Take Time Preparing Your Content
Because people skim through blogs before decision time to read, bullet your articles where necessary so that skim readers can actually skim but got relevant points out of what you are writing. Meaning;
- Express clear points that benefit your readers.
- Don’t clutter your points to keep readers skimmers reading.
- Avoid lengthy bullet points.
Remember specific information is wanted so make it your must target oriented goal in your blog read.
Prepare your content by planning what you are going to write and a methodical approach to represent your ideas. Do some research and planning. This means;
- Identify your topic and it must resonate with your readers.
- Identify tools to help you like Hubspot blog topic generator get creative topics.
- Use Portent to cycle content that it can generate for your topic.
These tools are awesome apps that can help you along the way as you make blog articles that convert crazy.
Visual Prowess And Reader Benefits
Yes! Your content has to have appealing images to stimulate the human brain of your readers which reacts alot faster than text based content. Don’t make articles and copy & paste other bloggers’ images. Resonate to your readers fresh images you have taken yourself.
Be super personal but where you have no choice, you can get quality images from sites like Shutterstock. Try images to break up texts to keep skimmer readers reading.
Or to create interesting images to break up the text in our article (like the image under our next tip, for example ?).
Your readers must reap benefits when they read your article. We now know reader personas which means help our readers get to your content. Focus on Readability and Benefits to avoid bounce ratings.
Readability can be scaled using Yoast SEO plugin or Hemingway to determine whether your article is easily readable and understood while benefits are deemed from how helpful your article has been to readers.
Apply the Flesch reading ease score on Yoast to make it a priority to write in simple English so that younger audiences can participate in reading what you are writing.
Here are points for reader benefits:
- Use transitions words like ‘and’, ‘but’ so your content is easy to digest.
- Sub-headings keep skimmer readers reading.
- Crisp sentences benefit readers understand what you have written.
- Avoid passive voice so that your article feels engaging.
- Short, crisp paragraphs work. Use them in tons.
Remember benefits make your content worth reading. Apply actionable takeaways that readers can apply so as to engage your readers apply what they have read to reality. Make sure it works just as reading works!
SEO is tricky but you need it in the blogging wiorld. But remember, user experience comes first, then SEO later. Find a balance between these two.
You need to be at the top of searches to stay relevant just as your articles are. So optimize your blog with:
- Add a proper meta title.
- Clear meta description.
- Focus keywords must be highly optimized in your articles.
- Related keyword variation can be used.
- Inter-link your articles.
- Add alt-texts to your images.
Conclusion: How to Write a Good Article for a Blog
With the above in mind, this should help you to achieve a rich blog article that will convert both via traffic and monetization for business website blogs.
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Thank You. Peace!