Every website owner want to rank well in search engines, then you absolutely must
understand how to go about market research and build your keyword lists. Why?
Because keyword research determines your market’s profitability and
Once you skip this stage, you could wind up doing a lot of work
for nothing. There are some markets that just are not worth
pursuing. You don’t want to end up chasing a market that isn’t
You need to find out what the market is looking for and bring yourself
to the market. Many small business owners do just the opposite. They
come up with a product or service they think the market needs and then
try to go after and convince the market of their product value.
There are plenty of markets available that will suit your tastes.
Once you find the market that you want to reach, then you will build
your keyword or key phrase lists.
What Is a Keyword Research For -And how..
In this article, I will give you a high level overview on how to do a proper keyword research. I’ll start with the benefits of keyword
Keyword research is the foundation to proper linking. Why is this
important? Sometimes we assume we know what our audience is searching
for. This is a common mistake many professionals make. They assume that
since they are an authority on a topic they should know what their
audience is searching for.
The only correct way to know what your audience is searching for is
to do proper keyword research. What you think your audience needs or is
looking for may be completely incorrect. I can guarantee that you will
be surprised by the keywords your audience searches on to find your
90% of websites are caught in the trap of bad keyword selection. High
correlations of the keywords you use on your website and the words your
target audience uses in their searches actually moves the website
toward the audience and attracts many more targeted visitors.
Keyword links + keyword content on your site + keyword searches = solid search engine traffic.
Steps In Building Your Keyword Lists
Step One: Understand Your Target Audience
To start an effective keyword list, consider your potential customers’ motivations and intentions.
What kind of questions will they ask? What are they trying to accomplish? What problems do they need solutions to?
You must understand the types of buyers and your target Audience
There are two types of buyers. The first type of buyer is the logical
buyer. They will normally ask “how” and “what” questions when
However, 70% of all buyers are emotional buyers. These types of
buyers are normally more spontaneous and concerned with the user
experience and end results when considering a purchase. They asked the
typical question, what’s in it for me?
Step Two: Think Like Your Target Audience.
Remember, most of your buyers are emotional buyers. So, use the
emotional slant to convince this type of buyer. Use emotional keyword
anchors in your text. For example, if you had a website about gold watches, an emotional buyer is interested in the best gold watches. They wouldn’t necessarily want to know the benefits of the gold watches. They want to know what’s in it for them.
Step Three. Think Wide for Your Target Audience
Start with a broad list of keywords around your topic. Make sure they
are specific enough to fit your target audience. Include terms that
match closely with your visitors’ intent in relation to what you sell.
Note: traffic costs money! Think about quality not quantity. Your
conversion rate is the most important factor. You don’t just want
traffic, you want converting traffic!
The importance of Keyword Research.
What are the benefits of doing proper keyword research? Listed are four benefits of the power of keyword research:
1. It drives traffic to your site; just by simply using the words your target audience uses in their searches.
2. It helps you to develop and diversify revenue streams: by using keyword research that exposes and employs popular keywords, you can be inspired to innovate and create new product and service ideas.
3. It helps you measure the size of your market: just by determining
the number of searches, you can target huge pools of untapped potential
and avoid many pits.
4. It helps with content development; it helps you create content
that your target audience needs and avoids wasting your time on
5 It helps you understand your target audience better: you will know how and what your target audience is searching for.
6. The bottom line: the results of keyword research are that your
website copy, business strategies, and online marketing will be
successful a great majority of the time.
Note these points:
1. Make your product or services’ intention clear. Don’t hide what you’re trying to sell.
2. If your keyword phrase is blue “gold watches”, make
sure a visitor can buy a gold watch on your site.
Better yet, make sure you link to a page about those gold watches.
3. Consider your ability to present value. How does your product present value?
4. Consider the amount of traffic you will generate using your
keywords. If you’re using a cheap hosting provider, you may want to
switch to something that can handle higher traffic counts. It’s
frustrating to have a website go down because you can’t handle the
traffic. This is something that you have complete control over. Make
sure you don’t ruin your first impression by having a website crashes
more often than not.
5. Consider the probability of conversion. If you are highly niched
and know precisely what keywords or keyword phrases your target audience
searches for, then use your highly niched keywords.
If you don’t know what the probability of your conversions will be,
then you need to track this metric. There are several analytical tools
that you can use to track this information. Don’t skimp. Make sure you
know this information.
Keyword Research is the Most Important Step
The most important step you can take in marketing your website is
keyword research. You not only need to know the keywords you want to get
ranked for but also which keywords are converting the best for your
It makes no sense to drive a large amount of traffic to your site and
not be able to stay in business because the conversions just aren’t
So, focus on quality NOT quantity. Start with your best
keyword/phrase and begin your linking campaigns. Move down your keyword
list, each time promoting and linking with the next keyword phrase.
In time, your site will not only move up in search rankings but move
up based on the keywords that YOU chose. Don’t fall for the myth that
more traffic you get the better.
Take control of your traffic and get ranked well for the keywords and phrases that are most profitable your business.